I'm sure you've heard of the SEO, but what is it exactly? SEO is the acronym for Search Engine Optimization.
It stands for Search Engine Optimization, also known as organic search engine optimization, as opposed to SEA (Search Engine Advertising) which refers to paid search.
These two practices refer respectively to natural and paid techniques. They aim at optimizing a website in order to reference it well. In other words, it is so that it appears in first position in the results on search engines.
Currently, if you want to be visible on the internet, it is crucial to optimize your site to have a good SEO. Otherwise, your site will be lost among a multitude of others. It will therefore not be indexed correctly by search engine spiders.
Moreover, this is all the more important when we know that 75% of Internet users do not go to the second page of search engines.
So, how to optimize your SEO correctly? Here are some small SEO techniques that will allow you to maximize your visibility.
Keywords (title, content, url)
First of all, it is essential to define a list of keywords representative of the content of your site. To do this, think about the keywords under which you want to position yourself and those that Internet users could use to find your site.
Then, do not hesitate to include many synonyms.
Once this list has been established, your keywords must appear in your titles, your content and in the URLs of your site.
The meta description of your page
The meta description is a small text of about 150 characters on each page that summarizes what is on the page.
This summary is not directly visible on your page, it is only visible on search engine results pages, just below your title and URL. It is for example the small description that appears on Google below the title of the page and its URL.
The meta description tag is therefore 150 words that will allow you to win the hearts of potential customers. 150 words to improve the referencing of your site. This is what will encourage Internet users to go to your site, or on the contrary, not to go there. It is therefore essential to meticulously take care of this little text. To do this, you must also include keywords related to your site, your business sector or the services you offer.
A clear and precise URL
The URL is the first element that tells you what your site is about. It is imperative that the address of your site is clear. It must include your company name and reflect the content of each page. Be sure to optimize the urls on each page of your site in the same way to ensure consistency.
The responsive design
Responsive design is now essential, primordial, indispensable. But unfortunately, there are still many sites that are not adapted to smartphone and tablet navigation. This is quite an aberration considering that internet consumption on mobile phones has now surpassed that on the desktop.
Moreover, responsive design has a positive impact on the optimization of your website's referencing. Indeed, robots prefer responsive sites.
High quality, structured and unique content
The content of your website must be of high quality, directly related to your sector of activity, structured and unique.
Indeed the algorithm of Google (called panda or google panda) favors quality content.
On average, a blog article should be 2500 words long to be referenced correctly. It is necessary to include keywords, key phrases, especially at the beginning and end of the article so that your content is considered as qualitative and consistent content by crawlers.
Within your content, it is necessary to clearly and consistently indicate the different title levels (H1, H2, H3 ... H6).
Also think about the lexical field related to your subject so that the content of your article is richer.
Moreover, if you don't want to be severely penalized by robots, avoid duplicated content at all costs. Do not Copy/Paste articles found on the internet without quoting the source.
The sitemap
The map of your site must be clearly defined in order not to lose the indexing robots along the way. Indeed, a clear sitemap allows the indexing robots to easily understand the structure of the site, thus allowing them to index it more easily.
The images
The images you use on your site must be of high quality. However, they shouldn't be too heavy. When the images are too large, it will slow down the loading time of your site considerably and impatient Internet users will leave it without even waiting for it to be displayed. Generally speaking, we always try to keep the weight of the images to no more than 300Kb.
Read also : Our photo tips to present your business
In order to improve your SEO, also think about renaming your images before adding them to your site. The best is to rename the image by inserting keywords related to it and to the name of your site. Avoid at all costs special characters or accents, otherwise some browsers like Safari will not be able to find it and therefore display it.
Moreover, in order to optimize your SEO strategy, it is also important to fill in the "ALT" tag (alt attribute). This tag is in the form of a small text that must describe the image. It has a double function. First, it allows indexing robots to understand the images on your site when they crawl it. Indeed, robots may not necessarily be able to decrypt the image without this tag. Secondly, in the event that the images on your site do not load, this tag allows users to have a short description of the image in question.
Internal and external links
In order to optimize your SEO referencing as much as possible, we advise you to introduce internal links on the pages of your site. This technique also aims to keep users on your site as long as possible.
To do this, when you write an article for example, and some words refer to another article subject already covered, do not hesitate to include the link of the article in question directly on the keyword. In this way, Internet users wishing to learn about other subjects will be able to do so while remaining on your site.
External links also play an important role in SEO optimization. They refer to all links from other websites to yours. However, for this to have the desired effect, these links must not come from just any website. For this to have an impact, they must come from serious websites, which themselves have a good web referencing and if possible address a topic related to yours. Indeed, this will allow you to generate qualified traffic.
Sharing on social networks
On your site, don't forget to activate the sharing option. This allows your visitors to share your articles and content directly on social networks. This way, you will get more traffic on your pages and reach new prospects.
SEO optimization is therefore essential for the visibility of your company. Although it does not guarantee any results, it is an element that should not be neglected and should not be taken lightly, otherwise your site will be heavily penalized.
When everything is in place from an SEO point of view, you can then consider a paid search engine optimization (SEO) strategy via Google Ads to go even further and improve visibility.
For any information, we are here to help you
Contact us
