No need to introduce Facebook, the American social network with more than 1.47 billion active users every day around the world.
Today, everyone has already written Facebook publications. However, in order for a post to be visible, to have impact, and to generate reactions from the community, there are a few very important points to respect.
The choice of content and visuals
In terms of content, what works best on Facebook today are videos and photos. Especially those that generate various emotions. However, no matter what content you want to share on your page, it is absolutely essential that it is of good quality. If it's not, it's best not to. People won't even stop at poor quality posts.
Therefore, opt for quality content that is attractive, that generates emotions and that is related to the subject of the publication.
Do not hesitate to vary the content you publish. You can opt for visuals, contests, videos, computer graphics, polls, etc. Thanks to your statistics, you can then determine the types of content that your community likes the most.
Regarding visuals, you can make your own photos, or hire a photographer. However, if you don't have the time or the means, another solution is available to you: image banks.
Write relevant and concise content
Don't get into publications that are too long, or you risk losing your readers along the way. The best is to limit yourself to a maximum of 80 characters per publication.
Indeed, according to a study it has been shown that publications of less than 80 characters generate 66% more engagement than those that are longer. It is therefore necessary to go straight to the point.
In addition, it is also important to adopt a tone that corresponds to your target audience, so that they feel touched and concerned by your publications.
Ask questions & put calls to action
In order to generate engagement on the page, you can ask questions to your community at the end of the publications. This will encourage them to interact, to leave comments.
To generate engagement, you can also use calls to action. These are simply short sentences that encourage users to take a specific action. Call to action such as "Participate in our contest", "Share the publication", "Visit our website", "Learn more", etc. are also highly recommended, however, it is important not to abuse them.
Mention other pages/persons concerned
Whenever possible, do not hesitate to mention other pages, those of your customers for example, when you refer to them in a publication. This will increase their visibility. In addition, they will also want to mention you in their publications, which will increase the traffic on your page.
Publish at peak times
You're probably thinking that most Facebook users are permanently connected to Facebook, so you can publish your content at any time? Think again!
Some studies recommend specific and fixed times to publish during the week and on weekends. However, these times may vary depending on the industry, target audience, and other parameters. That's why it's still best to analyze the statistics specific to your page in order to determine the hours and days of the week when there is the most traffic on your page.
Interact with the community
Your community reacts to your posts and leaves comments? Great! However, don't forget to interact with them to keep in touch. You can do this by "liking" their comments and responding to them when they speak to you. Whenever possible, we also advise you to personalize your comments as much as possible. This way, your subscribers will feel valued and will want to interact with you again later.
Now that you know all the little secrets to making your Facebook posts work and have the desired effect, don't hesitate and go for it.
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