You want to improve and boost your communication on social networks? But you don't know what kind of content to use? Don't panic! On social networks, there are certain types of content that work better than others. These types of content are generally more shared. In order to get reactions, you need to offer quality content.
But, if you don't have any content ideas for your digital strategy, we've prepared a short list, just for you, of the 11 types of content that are popular on social networks.
The videos
Ask any community manager, he will tell you that videos are today the most shared, viral type of web content on social networks. But also, the one with the most impact. It's attractive content.
For a video to be successful, it must send a message, play on emotion or surprise and not be too long. In short, you have to create high value content.
A little advice, you should also think about subtitling your videos. Indeed, a large majority of Internet users do not activate the sound when they watch a video. The fact of subtitling allows them to understand the content of the video without turning on the sound.
Contests
This type of content allows you to considerably increase traffic and most importantly, the engagement on your page.
Indeed, when there is a gift, a surprise at the key, Internet users are immediately more inclined to participate. You can offer some of your products or services as gifts. This allows you to promote your products because contests are widely shared on social networks.
Moreover, by setting up a system of likes and mentions to validate participation, it allows you to reach a wider audience.
However, be careful not to offer anything and everything as prizes and not to abuse the contests.
Read : Social networks - 5 drawing tools
The infographics
Computer graphics allow you to synthesize information in a playful way. They allow you to diversify and enrich your content strategy. But also to capture the attention of Internet users. They are generally more inclined to read a computer graphics than a whole article. Computer graphics can be divided into several themes: a tutorial, a list, numbers, etc...
Since computer graphics are often shared, don't forget to include your logo when you create one, this will increase your visibility.
Tutos
Today, it is possible to make tutos for almost every industry. Whether it's a "do it yourself" workshop, an explanatory tutorial, office automation or IT tutorial that consists of advice on applications, tools, a tutorial for highlighting a tool, etc., the tutorials can be adapted to your needs.
Key figures
Using a striking number on a visual is an excellent way to draw the attention of Internet users to social networks. To do so, you can use numbers related to your industry that are striking. This will also help to strengthen your sales techniques. Indeed, the figures can also be used to your advantage to demonstrate the need to use your services or buy your products.
Quotes
Quotes can be used to grab attention quickly. They encourage sharing and interaction. They also help share a company's values and strengthen its brand image.
Interviews/testimonials
This allows you to humanize your company. You can make posts with videos or text integrating customer testimonials. This will strengthen your brand image. Thanks to this, consumers will then think that you are a human company, close to your customers and that their opinions really matter to you.
Newsjacking
Newsjacking is another idea of content to be broadcast. Do you know what it is? It's a method that allows you to surf on a current event by diverting it into a communication strategy for the benefit of your company.
This type of content when well executed can go viral very quickly and greatly increase the visibility of your page.
Articles
Articles are now seen as an essential type of content for a social networking strategy for a variety of reasons. First of all because they usually link directly to your website, which helps generate traffic to your website. Second, they help generate engagement. To do this, do not hesitate to ask questions to your community above the article when sharing, to ask their opinions on the subject. This will encourage them to interact and comment on your posts.
Surveys
Surveys are a great way to increase engagement and interaction on your pages. Indeed, it gives prospects the impression that they are valued, that you are interested in them, in what they think, thus making them want to participate.
Moreover, it also allows you to better understand the interests of your customers in order to refine and perfect your digital strategy.
Lifestyle publications
What are Lifestyle publications? It's simply posts with photos, videos and other types of content that present your team, your office and the way you work on a daily basis. From now on, it's essential to humanize your business. Consumers like to see what's happening on the other side of the decor. If you present yourself as a dynamic, smiling, pleasant team, this will make customers want to work with you even more. In addition, it will also enhance your E reputation.
However, keep in mind that every community is different. That's why you need to adapt your editorial strategy according to your different networks. To do so, you can test several types of content to find the ones that are suitable for your followers. Moreover, no matter which type you choose, all publications must be meticulous. Indeed, don't forget to homogenize your content. You must also include storytelling in order to adapt the content to your corporate culture. In this way, your branded content will be easily recognizable by your community.
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