Do you have a Facebook page for your company? Wondering how to be more visible to your community? Look no further, we'll give you 10 tips to get more visibility on Facebook.
Clearly define your target audience
Every good communication campaign starts by defining one thing first: the target audience. You need to define it very clearly in order to adapt your content and publications to your community.
Define an editorial line
In order not to get lost, it is essential to define an editorial line before you start. The editorial line is your guiding line. You must define the tone you will use to address your followers, the types of content you will use (photo, videos, links, quotes, articles, ...), the visual charter, the themes and topics you want to address.
Your editorial line must be coherent, meet your different objectives and convey your company's values.
Adapt your content
For the content, you have to be careful. It is not a question of sharing any content at any time that is not directly related to your business or the services you offer. You must imperatively follow a golden rule: Adapt the content to your target audience. Don't forget to vary the types of content and try new things to see if it works with your audience.
Publish regularly
Publication schedules depend on your strategy. If your goal is to be omnipresent on social networks, publish regularly. Your industry will also have a significant impact on the number of publications. In any case, if you have created a Facebook page, it is not to leave it abandoned, so make sure to feed it with content at least once or twice a week.
Encourage commitment
In order to bring your page to life, you need to engage your community. So opt for captivating publications with touching content that speaks to your target audience. You can also set up contests. Contests will not only increase traffic and engagement on your page, but also reach potential customers.
Sponsor some publications
Some publications deserve to have more visibility, for this, you can opt for sponsored publications. This type of campaign allows you to buy advertising space on Facebook. You need to define a campaign budget, a duration and a target audience for each sponsored publication. Then Facebook takes care of the rest.
What is the advantage of a Facebook ad? It allows you to reach individuals who are part of your target audience but are not among your subscribers. Investing in a sponsored campaign from time to time can therefore be a real advantage in terms of visibility for your company.
Interact with your audience
It is imperative that you interact with your community. To do so, do not hesitate to ask questions at the end of your publications, it will make them want to interact with you.
An Internet user has just answered your question by commenting on your last publication? That's great! But you have to answer it!
Have you just received a private message? Answer it too! You even have to reply to criticisms and negative comments. Don't forget that your fans are potential customers and the customer is king, so do your best to satisfy them as much as possible.
Schedule your publications
Would you like to schedule a post on a Monday at 11pm? or a Sunday at 7am? Don't worry, you won't have to get up for the occasion. In fact, Facebook offers the possibility to schedule posts in advance. This little technique allows you to get organized and plan your posts for the coming weeks with ease.
Integrate your Facebook page into your other media
To attract your customers to your page, it is interesting to include a redirecting link on your Facebook page, directly on your website or in the signature of your e-mails for example. This small detail allows you to increase the traffic on your page.
Analyze your statistics
Once again, we must not neglect this part which, I grant you, is not very attractive. However, it is through the analysis of your statistics that you will be able to adapt to the expectations of your community. It is therefore thanks to this that you will be able to optimize your campaigns and increase your visibility.
To increase your visibility, keep in mind that you must adapt to your target audience, test the type of content that suits them best and analyze your statistics to determine the times when there is the most traffic on your page, to know when to publish.
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